The ‘Share a Touch of Love Campaign’ is organized by the region’s leading names in laundry products in the UAE
EFS contributed to the ‘Share a Touch of Love Campaign’ organized by two of the region’s leading names in laundry products. The initiative is a clothing drive, which aims to get people to donate clothing for those in need.
This is a great way to reach out to everyone within the community as every household has clothes that they no longer use, perhaps baby clothes or gifts that have not been used, so this is really something that anyone can be a part of. EFS was excited to help and reached out internally asking all employees to donate all kinds of clothing items. It was a huge success!
Working on CSR programs with partners is more rewarding and it can have a wider reach. The campaign enabled organizers reached their target to achieve a Guinness World Record title for the largest collection of clothes for recycle/donation in Dubai, UAE. This was a wonderful accomplishment and more importantly, it really helped give back to a lot of people.